Media and Influencer Relations

Be a part of the conversations that matter most.

For many people, public relations means media relations. But the evolving role of the traditional news media and the rise of social media have dramatically changed the way news organizations work, while redefining who is an influencer. Reporters’ beats have widened while their deadlines have shortened. Bloggers, citizen journalists, community leaders and leading voices of vibrant online communities have created a whole new set of influencers. Building and maintaining relationships with the media and this new generation of influencers is still vitally important. But so is engaging in public conversations with them.

GroundFloor Media’s (GFM) team of seasoned PR professionals has cultivated relationships with today’s most prominent journalists, analysts and influencers – whether they’re a beat reporter, a blogger, the leading voice of an online community or a soccer mom. These relationships enable us to propel our clients into the conversations that matter most. Conversations that shape perceptions and, ultimately, position our clients as industry leaders.

Our team can help you shape conversations with top media, analysts and influencers with everything from press briefings and bylined articles, to community meetings and conversations on social media, and everything in between. We can help you develop and refine your messaging platform and provide training on how to present it, so the value of your organization resonates loud and clear no matter who you’re speaking to or where you’re speaking to them.

But don’t take our word for it. Just look at what our industry peers are saying. The Public Relations Society of America awarded GFM’s campaign for the Colorado Department of Public Health and Environment its coveted Bronze Anvil, while the Society’s Colorado chapter awarded a Silver Pick award to a campaign for CH2M Hill. Also, the Colorado Healthcare Communicators awarded their Grand Gold Leaf award for a Children's Hospital Colorado media relations campaign.