Crisis Communication and Reputation Management

Saving face in the news or on the Net.

The crisis communication and reputation management practice of GroundFloor Media (GFM) allows clients to take a good, honest look in the mirror. What is your company doing that others might find fault in? Is there a chink in the armor? Remember, no one is immune to attack. But with the very deliberate help of our Rapid Response Team, GFM will help your organization anticipate, evaluate and respond to an array of issues from bankruptcy or other legal matters to product recalls and disgruntled former employees. We train your team to be ready at a moment's notice to succinctly and intelligently respond to any emergency. All to help you manage the reality and perceptions of key constituents.

So why else should you consider GFM? First, there’s our track record. The team at GFM has successfully handled issues for such high-profile clients as Coors Brewing Co., Vicorp, Qdoba Mexican Grill, Starbucks Coffee Co., Children's Hospital Colorado, Boulder Community Hospital, St. Anthony Central Hospital and Westwood College. Our seasoned counselors help you define your position, manage your internal and external communications, develop messaging, train key spokespeople in the do’s and don’ts of responding to media coverage – be it traditional or online – and manage the viral nature of the Internet, where crises can spread like wildfire.

We have received our fair share of awards for our work on behalf of clients, But as with any crisis, it is the work that’s not seen that is so often our real success.